- (Noun, Category)
New category of Golf to serve millions of new off-course golfers.
Golf Lite is the same great game - Less formal. More chill.
Market that exists between Traditional Golf and Entertainment Golf
Even if you’ve never heard of Golf Lite, you have most likely heard of Traditional Golf and Entertainment Golf. Golf Lite is the bridge between the two and the game for all golfers.
It is the next step into golf for over 18.5 million people playing off-course golf today. Golf Lite is a way for these new off-course players to grow into the game in a way that is not intimidating, has no dress code, and doesn’t cost a small fortune to start. However, it still provides the things they want and expect, including technology, social competition, food & beverage, and a bring-your-friends vibe.
Golf Lite is also is the upgraded practice facility that every Core Golfer has dreamed of. It is a place a single-handicap golfer can use the latest technology to dial in their yardages, compete in a golf league long after the courses are closed, and work on their wedges while their family plays alongside them.
The more than 45 million golfers in the United States are all seeking a similar experience. The ideal Golf Lite facility is one shaped by capital, design, technology, food & beverage, programming, and marketing.
By investing in Golf Lite with Blue Jeans Golf, you are supporting the acquisition, transformation, and operation of Golf Lite facilities across the United States, in addition to joining the movement of this new category and helping to create the future of golf.
Why Invest in
1. Demand Shift with Over 18.5M Off-Course Golfers in 2023
+52% larger than on-course participation
+19% growth year-over-year
Younger, more affluent, more diverse, with nowhere to play
2. Real Estate Anchored Investment
Targeted site selection to retain and increase in value
Financing and exit optionality to unlock upside
Buying in-place cash flow yield
3. High Cash Flow Margin Business
Cash flow margins greater than 30%
High operating leverage as visits and pricing increases via operating playbooks
Sleepy, niche business to improve — Similar to car washes, self storage, RV parks
Blue Jeans Golf is an Investment Management Company Solely Focused on the Golf Lite Category
Blue Jeans Golf is a golf investment and transformation company focused on creating and growing Golf Lite to capture off-course demand. Founded in 2021, the business is led by Devin Charhon and Michael Canfield, two ex-Topgolf executives that played impactful roles in the growth of Topgolf from 10 to 60+ venues and successful sale to Callaway Golf.
Currently, Blue Jeans Golf owns and operates three Golf Lite ranges through the Golf Ranch brand in Dallas, Kansas City, and Connecticut. The team has contacts at hundreds of ranges across the country and believes the opportunity to grow Golf Lite is endless in the 14,000 golf facility market in the US.
In addition to Devin and Michael, the Blue Jeans Golf team includes Josh Buhr (Operations), Marissa Olberding (Marketing), and a talented team of development partners. Collectively, the team has over 30 years of experience creating Entertainment Golf. As Golf Liters themselves, Blue Jeans Golf is uniquely positioned to create the category of Golf Lite and drive successful outcomes for investors.
Expertise:
Strategy
Creating Golf Lite to capture dislocation of demand & supply in golf
Executing Golf Ranch brand and operations
Managing & growing preferred vendor relationships
Real Estate & Development
Maintaining 14,000 golf facility site scoring model
Sourcing off-market deals
Executing transaction and development approval processes
Financing
Network across management in the broader golf industry
Relationships with key publicly traded REITs
Experience of over $2 Billion of Topgolf real estate sourcing, development, and financing
Blue Jeans Golf is Actively Acquiring & Transforming Facilities Into Golf Lite Ranges
If You Are Interested in Investing in Golf Lite, Here are the Steps:
Click the “Learn More About Investing” Button
Complete the survey
We will reach out to learn more about your interest
If it’s a good fit, we will share information on future investment opportunities